Its location, in a beech forest in the vicinity of Skanderborg, has given rise to the slogan "Denmark's Most Beautiful Festival" (Danish: Danmarks Smukkeste Festival).

The festival covers many styles of music, such as rock, pop, folk, heavy metal, hip-hop and electronic.

The festival focuses mainly on Danish music, but with some big names from other countries e.g. Britney Spears, Eric Clapton, Prince, Pet Shop Boys, Ozzy Osbourne, Tom Jones, Fat Boy Slim, Blood Hound Gang, Rihanna and many more.

The first festival was held in 1980, and was a one-day event with 7 bands and about 600 spectators.

[citation needed] The festival gathered more than 50,000 people for the concerts, including 8,500 workers, most of them volunteers and has reached the current site's maximum capacity.