Snackbrands (SBA) is one of the largest suppliers of snack foods in Australia[1] and acts as the main competitor to the long established The Smith's Snackfood Company.

[8] Later in 2016, Snackbrands Australia merged with 40-year-old company New World Foods in attempt to extend the growth and share of the rapidly expanding brand.

[10] Private equity real estate investor Altis Property Partners were recruited develop the 30,255 square metre logistics facility designed for automated robotics and technology to store and retrieve items.

The development and construction process of the 10.42 hectare plant is managed by TM Insight, a global supply chain and property consultancy.

[11] In December 2019, URC and German company Intersnack formed Unisnack ANZ, a joint venture comprising Snack Brands Australia and Griffin's Foods.

[12][13] In August 2021, URC exited the Australian and New Zealand market by selling its remaining 60% stake in Unisnack ANZ to Intersnack.