The head of marketing at Polydor Records, Stephen Hallowes, noted during an interview with Music Week that this was all part of their release strategy to "reimagine the album as an ever-evolving playlist that would update on an on-going basis and eventually culminate in a full album release with extra songs".

[4] Hallows further explained the "main purpose was to create one destination for fans to listen to all of Jax’s hits, but it also enabled us to start building an album story with [Jones] over time, which felt like a good strategy for an artist much stronger in the singles market than albums.

"[4] Jones told the Official Charts Company that he did not anticipate releasing an album, he said "because I don't sing my music, some people might only be a fan of one or two of my songs".

He further explained that his second single, 2016's "You Don't Know Me" featuring Raye, "defined my sound and now I'm so happy to say the record is done".

"[1] During its week of release, Snacks (Supersize) was promoted with the song "This is Real" featuring fellow British singer-songwriter Ella Henderson.