Headquartered in Kenosha, Wisconsin, Snap-on also distributes lower-end tools under the brand name Blue-Point.

[3] The company's Milwaukee facility manufactures sockets, extension bars, pliers, screwdriver blades and bits.

[4] Snap-on produces hand-held electronic diagnostic tools for the computer systems used in most modern cars and heavy duty vehicles at their Kenosha site.

Snap-on tools are available through franchisee dealers who visit their customers' workplaces weekly in vans loaded with items for sale and online via their website.

[5][6] The Snap-on TechKnow Express is a van that showcases Snap-on diagnostic equipment,[6] and the Rock 'n Roll Cab Express is a truck with tool storage showing customization options, including units larger than what can fit on a standard franchisee van.

[12] Newton Tarble was hired, and came up with the idea of developing routes for company dealers to see mechanics on a weekly basis.

Eventually these salesmen became independent businessmen and authorized dealers using larger walk in vans to carry a growing product line.

[16] Also in 1998, the company began a partnership with Lowe's home improvement chain retailer to produce its Kobalt line of tools.

[citation needed] In 2022, the company announced an expansion to its Milwaukee facility to grow its hand tool business.