Snow White design language

Snow White refers to the seven projects code-named after the Seven Dwarfs on which the new design language was to be applied.

Esslinger favored a bright-white color originally for the IIc, but Jerry Manock successfully argued that it would attract fingerprints.

Beginning in 1990, the Apple Industrial Design Group gradually altered and phased out the use of the Snow White language.

In particular the first official implementation, the Apple IIc, does not represent the complete set of design elements, while the Macintosh II includes all of them.

Both the 100- and 200-series PowerBooks and accessories were intended to tie into the rest of the Apple desktop products using the corporate Snow White design language.