[2] The album was preceded by the release of the singles "Deep End", "Hard Rain", "Utopia", "Sex Money Feelings Die" and "Two Nights" featuring Aminé.

[3][4] Malay served as an executive producer, with further production by Li's husband Jeff Bhasker, T-Minus, DJ Dahi, Illangelo, Emile Haynie, Jonny Coffer, Kid Harpoon and Rostam Batmanglij, among others.

[7] On 10 April, Li shared a trailer for the album featuring a snippet of the title track, which Clash called a "silken pop groove that display[s] Lykke at her effortless best".

"[3] Neil Z. Yeung of AllMusic said, "Li's defeat and grief are palpable, yet she delivers with such grace and control, which offers a glimmer of hope for the fellow romantically downtrodden.

"[22] For Pitchfork, Stacey Anderson wrote that "with festival-ready hooks and trap-inspired production, Lykke Li delivers another record about an unraveling romance and the fraught sexuality of its final moments with diminishing returns", and that "her traumas are too often muted by abstraction and unspecificity ... it is beginning to lose its impact".