[5] In gathering material for his book, Ronson interviewed several individuals who had received a concentrated Internet shaming, including Jonah Lehrer.

The creators of the bot, in the wake of the public shame elicited by Ronson's video, finally agree to retire the counterfeit Twitter account.

[15] His next subject is donglegate, an incident in which a female attendee at a nearly all-male[9] PyCon conference, during a lecture on facilitating women's involvement in tech, heard two men sitting nearby whispering sexual jokes to one another.

Ronson reveals that at time of writing, both men had been able to find new positions in tech in the following months, whereas the woman remained unemployed and continued to face online threats and harassment in relation to the incident.

He reported she'd wondered whether Hank was responsible for knowingly instigating her sustained harassment and continued unemployment, due to his publicly blaming her for his own firing, but Ronson ultimately suggests he feels the woman was primarily at fault.

"[17] Matthew Hutson from The Wall Street Journal stated that the book "raises interesting questions about righteousness, reputation and conformity" but lamented that Ronson's "thoughts remain disconnected musings rather than cohering as a calculus of public shaming's costs and benefits".