Following this period, the event settled in Dubai from 2001 to 2006 where it grew its customer base and began to attract greater attention, with appearances from leading figures of the game including the then FIFA President Sepp Blatter,[3] David Dein,[4] Peter Kenyon,[5] David Gill and Umberto Gandini as well as football legends including Diego Maradona, Ronaldo, Sir Bobby Robson, Xavi Hernandez, Deco, Michael Owen, Juan Sebastian Veron, Gary Lineker, Landon Donovan and Raul Gonzalez.

In 2005, the company launched a regional sub-event concept, starting with the London Forum head the Institute of Directors, to cater for local markets for organisations who could not attend the event in Dubai.

The cancellation of its 18th annual industry conference, scheduled to take place in Rio de Janeiro in November 2013, caused concern that there might be problems with the 2014 FIFA World Cup, due to be held in Brazil in June and July of the following year.

In 2018, Soccerex held events in Zhuhai, Guangdong Province, China[8] and in Miami, Florida, USA,[9] and received strategic investment from the US-based company GACP Sports.

[13] In addition to corporate networking and exhibition functions, Soccerex has run Football Festivals alongside the Global Convention to promote community engagement.

The Dutch winning team of Edward Van Gils, Mohamed Attaibi, Issy ‘The Hitman’ Hamdoui and Sofian El Adel, demonstrated the unique footballing skills needed for the fast-paced action of street soccer, scoring over 25 goals throughout the tournament.