[4] The conglomerate also holds stakes in the country's largest private companies: Attijariwafa Bank, Managem (mining), Nareva (energy firm), Lafarge Ciments, and Marjane (supermarket chain).

[3] The holding company used to be the majority shareholder of the now defunct ONA Group, until the activities of the latter were absorbed into the SNI and subsequently disposed of.

"[8] On February 22, 2013, the group agreed to sell its stakes in Centrale Laitière (dairy firm) to French partner Danone for $727.23 million.

[12] On 28 March 2018, the SNI adopted its current name, Al Mada (Arabic: المدى), as well as a new slogan, "Positive Impact", as it planned to expand its presence throughout the African continent.

[13][14] In March 2020, Al Mada donated 2 billion dirhams to a COVID-19 emergency fund created by King Mohammed VI.

[16][17] 6 Days after the earthquake has struck, Al Mada under the instructions of King Mohammed VI donated 1 Billion dirhams for relief operations of quake-hit regions.

Its main activities encompass financial services with Attijariwafa Bank, mass distribution with Marjane, telecommunications with Inwi and mining with Managem Group.

The fact that the holding's largest shareholder remains the Moroccan royal family has enabled it to exert significant political and economic pressure on its rivals and acquisition targets.

A series of Wikileaks cables divulged in December 2010 revealed the reports of US diplomats casting doubts on the integrity of the dealings of the SNI (and ONA) and on the transparency of the King's business affairs.