Contributing to the endeavor the group of artists included Henri Matisse, André Derain, Raoul Dufy, Albert Marquet, Maurice Louvrier, Charles Duhamel, Charles Frechon, Gaston Prunier, Pierre Girieud, Gaston Gosselin, Tristan Klingsor, Eugène Tirvert, Ernest Morel, Maurice de Vlaminck and Robert Antoine Pinchon.

[4][7][8] The first of five exhibitions organized by the Société Normande de Peinture Moderne took place at the Salle Boieldieu in Rouen, 65 rue Ganterie, 20 December 1909 – 20 January 1910.

René Blum, in his preface, asserted that the advent of photography had liberated artists from the need to imitate nature, and that 'pure imagination' as a source for inspiration had resulted in art works whose 'originality of forms somewhat outstripped the capacity of our understanding'.

Echoing the avant-garde mandates of Élie Faure 1909 preface that artists of the Société Normande had far exceeding 'the mob's habits of seeing' in pursuit of their 'imperious' imaginations.

[10] The Société Normande held from 15 June to 15 July 1912 their fourth exhibition, called the Salon de Juin, at the Salle du skating in Rouen.

Metzinger and Gleizes would do the same in writing the Cubist manifesto Du "Cubisme", published for the occasion of the Salon de la Section d'Or.

The hanging committee included Pierre Dumont, Robert Antoine Pinchon, Maurice Louvrier, Eugène Tirvert, and Marcel Duchamp.

In his forward for this exhibition—his first writing on Cubism—Raynal paints the artistic avant-garde as parallel to scientists whose 'very data will turn the common understanding and ordinary sensibilities upside down'.

[9] At this exhibition the general public of Rouen and surrounding areas were introduced to Cubism for the first time, but three paintings by Francis Picabia attracted particular attention for their high degree of abstraction; Tarentelle, Port de Naples and Paysage.

This exhibition had received some attention in the press (l'Autorité and Paris Journal), though due to the diversity of the works presented it had been referred to as an exposition des fauves et cubistes.

[14] The 5th and last exhibition of the Société Normande de la Peinture Moderne, which included works by Utrillo, Friesz, Guillaumin, Luce, Vlaminck, Pinchon and others, opened 27 June 1914, just before the onset of World War I; an event that largely ended the group's activities.