The alternative was to choose the then president of the Democratic Association of Ruralists, Ronaldo Caiado, aged 39 (turning 40 during campaign) and was a rookie as candidate.

In an alliance with the inexpressive National Democratic Party (PDN), who nominated Camilo Calazans for Vice President, Caiado made many critics to his adversaries, specially Luiz Inácio Lula da Silva of the Workers' Party (PT), whom he accused to receive money from construction company Lubeca in exchange of the approval of a project in the Prefecture of São Paulo.

He also promised to jail the Landless Workers' Movement members if elected, in response to the occupation in Europa farm, managed by the candidate's relatives.

In the 1994 presidential election, PSD allied with the Brazilian Democratic Movement Party (PMDB) to support the candidacy of governor Orestes Quércia, who placed 4th.

The highlight went to the candidates for governor of Rio de Janeiro, where general Newton Cruz received 873,925 votes, placing 3rd.