By the late 1980s, with the debts paid off[8] and older brother Alan Osmond's 1987 diagnosis of multiple sclerosis halting the family's touring,[9] Donny returned to the studio.

Ettinger, believing the song to be a hit, up-ended the top 40 music and radio industry by giving it a slot on her playlist.

Osmond was soon signed by Capitol Records, which copied Ettinger's promotion idea nationwide and released the song as a single.

Osmond credits Ettinger with re-launching his career by listening to the music and not pre-judging whether a song could be a hit based on the name of the artist.

[12] The music video for the song was by John Scarlett Davis and produced by Nick Verden for Radar Films.