The company was founded in 1959 in by Moroccan government with technical assistance from Fiat S.p.A. and its French subsidiary, Simca.

[6] In February 2012 Carlos Ghosn and king Mohammed VI inaugurated the Renault-Nissan Alliance factory in Tangiers, specialised in the manufacturing of low-cost cars.

The Moroccan press had announced that this target would be attained by 2013,[8] however only 100,000 vehicles were produced between February 2012 and September 2013.

[9][10] The Tangiers factory belongs to a company called "Renault Tanger Mediterranée", a joint venture between Fipar-Holding (a subsidiary of the Moroccan pension fund Caisse de dépôt et de gestion) which controls 47.6% of the shares[11] and Renault SAS.

[14] a joint venture between Renault SAS and SNI (Mohammed VI's holding company) which controls 20% of shares.