In an interview with Digital Spy, Who said "Two days after she passed away, we were in the studio listening to lots of classics and it made me realise that there's no joy in pop music right now.

"[3] The song debuted at number 4 on Spotify's Most Viral list, gaining more than six million streams and earning Who accolades from BuzzFeed, Perez Hilton, Spin and Nylon, along with spreads in Elle (who called her "your next pop obsession"), Cosmopolitan, and more.

Time named her one of 14 to Watch in 2014, NY Mag described her as a mix of "early Madonna…Katy Perry and Robyn, with spunk and confidence", and Billboard hailed her "shimmering tracks…and arresting pop textures.

"[4] On 11 September 2013, Spencer Stout uploaded a YouTube video[5] of him proposing to his boyfriend Dustin in a flash mob dance routine at a Salt Lake City, Utah Home Depot.

[11] A second music video was directed by Adam Powell and was released on 4 September 2014 and shows Who dancing in front of a coloured wall in various outfits with dancers.