The single was quickly picked up by Unique Corp, who chose to release it as an attempt to create a new direction for the band.

The music video for the track was filmed in Amsterdam, Netherlands, Stockholm[1] and in New York City.

[2] The video features the band performing with a gospel choir inside a church, as well as on the rooftop of a skyline building, intercut with scenes of Rev.

Run performing his vocals to a group of youths on the streets of New York, as well as following the story of a woman who goes into labour whilst she is asleep.

The video features on the physical version of the single, as well as appearing on the bonus DVD issued with X in Australia.