[10] The film contains interviews with former SuperSonics figures and fans, including Gary Payton, George Karl, Wally Walker, Kevin Calabro, Sherman Alexie as well as Seattle and Washington state politicians.

On October 12, 2009, the film's producers opted to release the 120-minute feature director's cut online for free viewing on their website without any advertising or revenue sources embedded in order to spread their grassroots message to as wide an audience as possible.

[17] The film's producers independently booked a four-day East Coast premiere in New York City at the People's Improv Theater from April 28 to May 1, 2010.

[18] During the NYC premiere, ESPN dedicated an entire episode of its sports journalism program Outside the Lines to the Sonics saga and Sonicsgate movie, showing a 3-minute trailer of the film and having director Jason Reid on as a guest contributor.

Cut for a regular TV hour, the new version of the film also includes new graphics, statistics, archive footage, music and interviews with former Sonics star forward Shawn Kemp and Pearl Jam bassist Jeff Ament.

[28] The Webby Awards recognize the best content on the Internet as selected by the International Academy of Digital Arts & Sciences, a 650-person global organization whose members include David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Internet inventor Vinton Cerf, Twitter co-founder Biz Stone and Virgin Group Chairman Richard Branson.

Steve Kelley, longtime sports columnist for The Seattle Times who is also interviewed in Sonicsgate, was embedded with the film's producers for the Webby Awards Gala and described the festivities in his column:[30] As host B.J.

It encapsulated everything this night was about — openness and a new way of expression.Shortly after the Webby Awards Gala, ESPN blog posted an interview with director Jason Reid on its website.

[32] The Sonicsgate soundtrack features songs by several Northwest hip hop artists including Jake One, Blue Scholars, Grayskul, Common Market, Dyme Def, Grynch, Neema, Spac3man, Wizdom and Sir Mix-a-Lot.