Sophida Jiratritarn (née Kanchanarin; Thai: โศภิดา จิระไตรธาร, nicknamed Ning (Thai: นิ้ง); born March 31, 1995)[1] is a Thai beauty pageant titleholder and banker who won Miss Universe Thailand 2018 and represented Thailand at the Miss Universe 2018 pageant in Bangkok, ending as a Top 10 finalist.

[2] She travelled overseas for further education, and graduated after majoring in finance, with a degree in Business Administration from the University of Nevada, Las Vegas.

[3] In July 2019, she married Trinupab Jiratritarn at the Plaza Athenee Bangkok Hotel in Thailand.

[4] On April 2, 2020, Jiratritarn gave birth to the couple's first child, a son.

Sophida won the Miss Universe Thailand 2018 title on Saturday, 30 June 2018 at Royal Paragon Hall, Siam Paragon, replacing outgoing Maria Ehren Miss Universe Thailand 2017.