The company is active in three markets: professional construction, do-it-yourself (DIY) hardware stores and industrial applications.

[4] In April 2020, Riders for the Lotto-Soudal team voluntarily waived part of their wages as a gesture of solidarity due to the Covid-19 pandemic.

[5] In 1966, Vic Swerts bought a small producer of welding materials and of polyester putties for the repair of damaged car bodies, located near the Antwerp Ossenmarkt (E: ox market).

He then invested heavily in a sophisticated vacuum mixer for the production of polyester putties and high quality silicone sealants as a competitor to the (much cheaper) knifing filler.

[citation needed] In 2011, Soudal opened its 11th production unit through the establishment of a joint venture with the McCoy Group from New Delhi, India.