The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.

[1] It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).

[1][2][3] It is primarily known for its research surveys AMPS, RAMS and TAMS[4][5] in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).

[6] The surveys are done by Nielsen on behalf of SAARF.

[1]