South End Road is located in Hampstead in the London Borough of Camden.
It runs southwards from the junction with East Heath Road and Downshire Hill alongside the southern edge of Hampstead Heath until reaching South End Green where it meets Pond Street and two roads running off east towards Gospel Oak.
South Hill Park street runs north towards Hampstead Ponds.
Keats Grove runs off the road and forms a triangle with Downshire Hill noted for its surviving Regency architecture.
[3] Notable residents of the street have included Annie Miller, the former artist's model associated with the Pre-Raphaelite Brotherhood and the architect and Mayor of Hampstead Oswald Milne.