[3] The party, whose founding leader was Eva Klotz, is officially led by Werner Thaler, but its leading figure is Sven Knoll.

The founding members were Herbert Campidell, Eva Klotz, Sven Knoll, Reinhold Ladurner, Roland Lang, Sepp Mitterhofer, Werner Thaler and Dietmar Zwerger.

In mid 2007, the party presented a provocative poster campaign with the slogan Süd-Tirol ist nicht Italien!

The party claims South Tyroleans' right to self-determination and to conduct a referendum in order to decide whether they want to be part of Italy or the Austrian state of Tyrol.

The party programme also emphasizes the protection of the environment, the defense of family values, a moderately liberal economic policy and the concept of Europe of the regions.