Scotsman Andrew Cowan dominated the event in the 1970s winning the rally five years in a row for the Mitsubishi works team from 1972 to 1976.
The last four wins were in a Mitsubishi Lancer 1600 GSR and Cowan had also earlier won the 1969 'Cross in an Austin 1800 making a total of six victories.
Some other notable Southern Cross winners were Colin Bond in a Holden Dealer Team Torana GTR XU-1 in 1971, the 'flying Finn' Rauno Aaltonen in a Datsun Violet 710 in 1977, Talmalmo farmer George Fury in 1978 and 1979 in the Datsun Stanza and Ross Dunkerton who won the 1980 rally driving a Stanza.
Some other notable international rally drivers who competed include Edgar Herrmann, Timo Mäkinen, Shekhar Mehta and Paddy Hopkirk.
The final Southern Cross Rally in 1980 was a hard-fought battle between the Datsun Stanzas of Dunkerton, Fury and Geoff Portman and the Ford Escort BDA's driven by Greg Carr and Ari Vatanen.