Southwestern Bell Yellow Pages

The company was originally formed in 1984 as Southwestern Bell Media, Inc. Its products included the Southwestern Bell Yellow Pages and the Silver Pages, a telephone directory specifically compiled with listings of businesses that were focused on senior citizens.

In 1997, SBC began acquiring other telephone companies, including Pacific Telesis, Ameritech, and SNET.

The SWBYP'S nickname went by the wayside, in favor of simply Southwestern Bell Yellow Pages.

Until 2004, telephone directories published by Southwestern Bell Yellow Pages included the following disclaimer: In 2012, the company was sold to YP Holdings, becoming YP Texas Region Yellow Pages LLC.

The company was relocated to the state of Delaware as opposed to Missouri, the historic domicile of Southwestern Bell.