Arranged alphabetically with some artistic exceptions, the book is a collection of essays on uniquely Canadian experiences and objects, such as bilingualism, Anglophilia, beer bottles, cigarette warning labels, Kraft macaroni and cheese, and the Trans-Canada Highway.

It also featured a photo essay on "Canada House," an abandoned pre-fabricated home in Vancouver that Coupland had decorated with sculptures and furniture made of items he considered to be quintessentially Canadian.

Coupland, also a trained sculptor, created many different art installations for the house, which embody Canadian experiences, memories and ideals.

The installation was then moved to Toronto for a brief exhibition before reaching its final destination in the Canadian Embassy in London, England.

The film has a much larger biographical focus than the books, with interviews with both Coupland’s parents, family, and friends.

The film was directed by Robin Neinstein and interweaves essays from the book visualized imaginatively through animation, dramatic scenes and old stock footage.