[7][8] Associated Press and International New Services and other major wire agencies paid a subscription fee to license the material, and offered it to illustrated magazines like Life, Time and Newsweek and Look, to newspapers,[9] school textbook publishers,[10] and also to communist-aligned and communist-sympathetic publications, as well as selling to the State Department and various branches of the Armed Forces as the only source of regular visual reportage on the Soviet Union.
It was included in the Moscow trade fair at Sokolniki Park, the scene of Soviet Premier Nikita Khrushchev and United States Vice President Richard Nixon's 'Kitchen Debate' over the relative merits of communism and capitalism.
When Sovfoto released photographs of purported biological warfare committed by the Americans, the then-owner Edwin Smith was brought before the House Un-American Activities Committee to testify on his role in their publication.
[15] Until the fall of the Communist/Soviet bloc, Sovfoto remained the exclusive legitimate source of news photography from the Communist countries and it continues to represent ITAR-TASS in Russia and Xinhua in China and others, while maintaining the historical archive.
Furthermore, it includes images of Russia from the time of the Tsars, through Lenin, Stalin, Khrushchev, Gorbachev, and Yeltsin, World War II and Militaria, the space program,[17] and a wide range of areas from Soviet society.
Dr. Margarita Tupitsyn, curator and author of The Soviet Photograph, 1924–1937[18] wrote: For anthropologists, for example, the archive provides visual evidence; in Ruth Benedict's study 'Child rearing in Eastern European Countries,' Sovfoto imagery showed the prevalence of swaddling.
Sovfoto coverage of the Red Army's advance produced by Russian photographers turned war correspondents arrived at Associated Press offices in New York by radio from Moscow as early as August 1944.