The Churriguera family, which specialized in designing altars and retables, revolted against the sobriety of the Herreresque classicism and promoted an intricate, exaggerated, almost capricious style of surface decoration known as the Churrigueresque.
As Italian Baroque influences penetrated across the Pyrenees, they gradually superseded in popularity the restrained classicizing approach of Juan de Herrera, which had been in vogue since the late sixteenth century.
In Madrid, a vernacular Baroque with its roots in Herrerian and in traditional brick construction was developed in the Plaza Mayor and in the Royal Buen Retiro Palace, which was destroyed during the French invasion by Napoleon's troops.
If we remove the intricate maze of broken pediments, undulating cornices, stucco shells, inverted tapers and garlands from the rather plain wall it is set against, the building's form would not be affected in the slightest.
For instance, the Sanctuary at Ocotlán (begun in 1745) is a top-notch Baroque cathedral surfaced in bright red tiles, which contrast delightfully with a plethora of compressed ornament lavishly applied to the main entrance and the slender flanking towers (exterior, interior).
The true capital of Mexican Baroque is Puebla, where a ready supply of hand-painted figurines (talavera) and vernacular gray stone led to its evolving further into a personalised and highly localised art form with a pronounced Indian flavour.
Twin-towered façades of many American cathedrals of the seventeenth century had medieval roots and the full-fledged Baroque did not appear until 1664, when the Jesuit shrine on Plaza des Armas in Cusco was built.
Followed the model of Il Gesù (also the case of the Jesuit Basilica and Convent of San Pedro, Lima, provincial "mestizo" (crossbred) styles emerged in Arequipa, Potosí and La Paz.