On the charts, Spell My Name failed to repeat the success of Sex & Cigarettes, becoming her lowest-charting yet with a peak at number 163 on the US Billboard 200.

Its release was preceded by the singles "Do It" and "Dance," the former of which peaked at number one on the US Adult R&B Songs, and followed by "Gotta Move On," Braxton's eleventh topper on the chart.

Braxton began work on her tenth studio album several months after the release of her Grammy Award-nominated previous project Sex & Cigarettes (2018).

[2] Making the album, which Braxton cited as the most fun she has had in years, [3] she reteamed with longtime contributors such as Antonio Dixon and Babyface but also consulted new collaborators to work with her, including Soundz, Patrick "J. Que" Smith, Ghara "PK" Degeddingseze, Chris Braide, and Dapo Torimiro.

[3] As with her previous two albums, Braxton assumed more control,[6] again taking a greater hand in writing the material, while also producing some of the records herself.

[12] Kemi Alemoru, writing for The Guardian, called the album "a full-bodied record that exhibits Braxton’s stylistic and vocal range."

She found that "Braxton – once an R&B trailblazer – is still hungry to be a part of the genre’s resurgence [and] hasn’t lost her broad vocal range or her ability to slot into multiple mood playlists.

"[1] In his review for Variety, Jeff Vashista named Spell My Name "possibly her strongest album since her halcyon period in the mid-to-late ‘90’s [...] Braxton co-wrote nearly every song on the album, and she and her collaborators have succeeded in deftly meshing her signature minor-key R&B sound with production and vocal arrangements that keep things classy but contemporary [...] This is a not an R&B record made on a bedroom laptop: It’s expensive sounding, with a stellar cast of collaborators and dramatic orchestrations.