The NSP also aimed to establish an open and freely competitive economic environment that would provide sufficient opportunities for local enterprises.
The Chairman of the alliance was the SPP leader and then-Member of Parliament (MP) for Potong Pasir, Chiam See Tong (who was the SDA's only candidate-elect until 2011).
On the polling day, the party's then-secretary General Steve Chia, who contested the Chua Chu Kang Single Member Constituency but defeated with a vote share of 34.6%, was the highest percentage secured by a losing opposition candidate at the election, and Chia assumed his Non-Constituency Member of Parliament (NCMP) post, becoming the first non-Workers' Party (WP) NCMP to do so.
The party acquired a new collective colour of orange for their activity jersey as a sign of vitality, rebirth and unity, and the newsletter underwent a transformation and adopted the new name North Star.
During the campaigning period, Cheo drew public outcry on an interview citing MacPherson's incumbent Tin Pei Ling's status as a new mother was "her weakness" and saying that she might spend more time focusing on her child than on her constituents, and later claimed it as a joke.
[8][a] The party failed to win any of the constituencies, and Cheo had his S$14,500 electoral deposit forfeited as a consequence of garnering less than 12.5% of the valid votes cast for MacPherson (215 or 0.82%).
Former NSP and now-PSP member Hazel Poa however fell short on being elected in the West Coast GRC (whose team led by former PAP MP and 2011 presidential candidate Tan Cheng Bock) in about a 4% margin, but by-virtue on having the best performing result among losing candidates, Poa became a Non-constituency Member of Parliament along with Leong Mun Wai.
According to its website, these are: Political Ideology: The National Solidarity Party believes in a multi-political system that upholds economic progress and nation-building as the twin pillars of a strong and vibrant Singapore where the supremacy of the citizenry is respected and the natural rights of every individual may be enjoyed in harmony with a fair and equitable society.