After a week of previews, the West End production, directed by Jeremy Sams and choreographed by Craig Revel Horwood, opened on 12 October 1999 at the Piccadilly Theatre, where it ran until 5 August 2000.

The original cast included Barbara Dickson, Steven Houghton, Jeff Shankley and Rachel Leskovac.

A BBC Two documentary, Trouble at the Top, followed the progress of the production, particularly focusing on producer Andre Ptaszynski, and was broadcast in March 2000.

There will be a new production at the Royal Exchange, Manchester beginning Saturday 23rd November 2024 to Saturday 11th January 2025, directed by Josh Seymour, with Rachel Leskovac (nominated for an Olivier Award for her portrayal of the young Viv Nicholson in the original London production) in the leading role.

Her rags-to-riches-to-rags-again story takes her through five husbands, expensive sports cars, fur coats and jewelry, a battle with alcohol, and bankruptcy as, unable to cope with her new-found wealth and fame, she rapidly spirals downward.