Spin (propaganda)

[2] Public relations advisors, pollsters and media consultants who develop deceptive or misleading messages may be referred to as "spin doctors" or "spinmeisters".

Spin may include "burying" potentially negative new information by releasing it at the end of the workday on the last day before a long weekend; selectively cherry-picking quotes from previous speeches made by their employer or an opposing politician to give the impression that they advocate a certain position; or purposely leaking misinformation about an opposing politician or candidate that casts them in a negative light.

Examples from the UK include Jamie Shea during his time as NATO's press secretary throughout the Kosovo War, Charlie Whelan, and Alastair Campbell.

[6][clarification needed] Campbell, previously a journalist before becoming Tony Blair's Press Secretary, was the driving force behind a government that was able to produce the message it wanted in the media.

[9] Campbell identifies how he was able to spin Rupert Murdoch, during a meeting in July 1995, into positively reporting an upcoming Blair speech, gathering the support from The Sun and The Times, popular British newspapers.

[15] The famous newspaper headline 'The Sun Backs Blair' was a key turning point in the campaign which provided New Labour with a lot of confidence and hope of increased electoral support.

President Donald J. Trump and the Coronavirus Task Force take questions from the press at the White House
Public figures use press conferences so often as a way to control the timing and specificity of their messages to the media that press conference facilities have been nicknamed " spin rooms ".
Cherry picking as a farming and a public relations practice.
Cherry picking is a practice of using selective facts to present to the public. It refers to the farming practice of picking only ripe cherries.