[2] Supporters include David Cameron PM, Frank Warren, Leona Lewis, Brooke Kinsella, Noel Clarke, Diversity, Boris Johnson and Rio Ferdinand.
[needs update] Before each awards night there is a reception at 10 Downing Street so the short-listed nominees can meet the Prime Minister of the United Kingdom.
[11] The hosts for this event were Emily Atack and Russell Kane; the confirmed line up performing on the night included Labrinth, Maverick Sabre, Stooshe, McFly, Noisettes, YolanDa Brown, Diversity and Angel.
This year's event was held at the IndigO2 in Greenwich, and was hosted by Tamar Hussan (Clash of the Titans) and Tasha Danvers (Olympic bronze medalist in 400m hurdles).
The supporting cast included such acts as Toploader, Roll Deep, Labrinth, Robbie Craig, Diversity, and Alexandra Burke.
In attendance were distinguished celebrities such as Sir Michael Caine, JLS, Tasha Danvers, and Tamar Hassan, the majority of the mayors from the 33 London boroughs, senior executives from various sponsors, and notable government officials.