It was founded in 1986 by David Sullivan, to launch the newspaper Sunday Sport.
[1][2] An attempt was made to publish a weekly version in Ireland, called the Irish Weekly Sport,[3] but its softcore pornography and trivial content proved unpopular within the Republic.
Subsidiaries to Sport Newspapers include Flip Media which was set up by Michael Bancroft, a former director of SMD Publishing to publish Front magazine and DVD World.
[2][6] Sport Newspapers Limited and majority executive shareholder Duncan Williams is today primarily focused on developing realtime digital media brands, most particularly within the betting and gaming sector.
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