[10] One year later, RTL Group and Canal+ sold their shares in Sportfive to the private equity firm Advent International.

[15] Further, Sportfive launched the channel Sportdigital in cooperation with the German handball, basketball and volleyball Bundesliga.

[22] Following this, Sportfive signed a cooperation deal with Ampverse,[23] as well as being appointed as the official sales agency of Fnatic for global partnerships.

[24] In Spring 2022, Sportfive launched its own creator collective called SQVAD with a focus on esports and gaming, but also other lifestyle themes like fashion and music.

[31] The same year, Sportfive and Dojo founded the joint venture Dravt, an agency for pop culture in the sports business.

The agency markets campaigns and endorsement agreements for a variety of clients in the sports sector, as well as representing individual international athletes.

Sportfive was also responsible for the Lakers' partnership with the asset management company DWS as a global investment sponsor.

[48][49] The same year, Sportfive started to support the Chicago Bulls in the development of a worldwide distribution network, for example to further expand the fan base in France.

The collective of three German content creators operates with new media channels to implement projects around esports and gaming, as well as fashion and music.

[25] Further, the agency cooperates with the esports organization Gen.G, which owns and operates teams that compete in games such as League of Legends (LoL), NBA 2K, Fortnite, Valorant, Overwatch and PUBG.

Sportfive is responsible for marketing Gen.G's commercial rights, including securing long-term partnerships and managing sponsorship commitments.

[62][63][64] Further, Sportfive is the overall marketer for more than 70 European football clubs,[1] including Paris Saint-Germain F.C.,Olympique Lyon and AS Monaco from the French Ligue 1,[65][66][58] Atalanta BC, U.C.

Sampdoria and Juventus FC from Italy’s Serie A,[9][67][68] PAOK FC from the Superleague Greece,[69] as well as English clubs such as Chelsea F.C., Liverpool F.C., Tottenham Hotspur and Manchester City,[70][71][58] or Spanish clubs Atlético Madrid and Real Madrid CF.

Among other things, the agency is supposed to support VfB Stuttgart in its search for sponsors and in marketing the modernized stadium for UEFA Euro 2024.

[76] In 2022, Sportfive enabled a jersey sponsorship for the Spanish club Atlético Madrid by the Cryptocurrency investment app Whalefin.

The branding of the official online travel partner Trivago appeared during the World Cup matches.

Sportfive also served as the official partner for the sale of hospitality club packages for the championship matches in Poland.

[82][38][83] Sportfive was also responsible for the media production of the 2023 World Women's Handball Championship in Norway, Sweden and Denmark.

As part of this agreement, Sportfive assists the Federation in developing its sponsorship revenues in France and abroad.

[89] Through the acquisition of Gaylord Sports Management in 2012, Sportfive acquired clients such as professional players Phil Mickelson and Keegan Bradley.

[2] The agency has offices in: Sportfive's subsidiaries include, among others, the companies EKS, Brave and Build a Rocket.

[96] Brave is a production company and provides creative and content development services, which produced for example Rio Ferdinand’s Tipping Point.

[97] Based in Switzerland, EKS was formed in 1998 as part of an effort by the IOC to formalise the transfer of knowledge from one Olympic Games organiser to the next and provides technical execution of event planning, production, and operational services.