The company was listed on the London Stock Exchange and was a constituent of the FTSE SmallCap Index prior to its acquisition by GVC holdings.

[3] On 7 September 2006 Sportingbet reported that its then chairman, Peter Dicks, was detained in New York City on a Louisiana warrant while traveling in the United States on business unrelated to online gambling.

[5] In October 2006, Sportingbet announced Paradise Poker would stop taking deposits from US customers, although most would be allowed to continue to play for another month.

[6] Additionally, Sportingbet sold all its US-facing sports betting and casino businesses, including Sportsbook.com and Sports.com, to a group of private investors for $1, and an assumption of $13.2 million in debts.

In October 2012, Sportingbet announced its board had agreed to preliminary terms for a £530 million takeover bid from UK bookmaker William Hill and Isle of Man-based GVC Holdings.

Sportingbet also sponsored division 1 Victorian amateur football team Banyule FC for the 2010–2011 seasons.