Sharing production facilities with its parent publication at Gannett's corporate headquarters in McLean, Virginia, Sports Weekly is printed on newsprint and distributed throughout the United States and Canada.

For its first ten years of publication, it was released on a weekly basis during the baseball season and bi-weekly during the off-season.

Sports Weekly added coverage and interviews from the NASCAR circuit beginning with the February 15, 2006 issue.

[1] However this lasted only for the auto racing organization's 2006 racing season, with Gannett announcing it was dropping weekly coverage of NASCAR from Sports Weekly after one season after the November 22, 2006 issue of the publication; although it would continue to issue three special editions dedicated to NASCAR on an annual basis.

[5] It produces shareable, mobile-friendly posts about trending sports topics which led to rapid growth in unique visitors and social media engagement with a heavy focus on sponsored content.