[4][5][6] Early likeness rights partnerships to deliver mobile content included those with Archie Comics,[7] Sachin Tendulkar,[8] MS Dhoni[9] and Cartoon Network.

[13] In 2016, Nazara tied up with Indian comics company Amar Chitra Katha to develop mobile games on Tinkle characters like Shikari Shambu.

[14] In 2018, Nazara acquired a majority stake in Nextwave Multimedia, a Chennai-based mobile game developer known for World Cricket Championship titles.

[20] In 2022, Nazara acquired a 55% stake in Datawrkz, an advertising technology company based in Bangalore, for ₹124 crore.

[26] In January 2025, Nazara Technologies bought two mobile games, King of Thieves and CATS: Crash Arena, from Zeptolab for USD 7.7 million.

[17] In 2020, during the COVID-19 pandemic, the company launched two video series: Freehit and SKlive, featuring interviews with prominent sportspeople.