[2] Combining theoretical discourse with visual practice, Eau de Cologne "gave artists such as Trockel, Barbara Kruger, Jenny Holzer, Cindy Sherman, and Louise Lawler a European venue to pursue their own self-making and critical empowerment".
While Sprüth's interest and belief in the influence of women was a notable aspect of her gallery,[5] she also had an important role in developing the early careers of such artists as conceptual artists Peter Fischli & David Weiss, photographers Andreas Gursky and Thomas Demand, and painters Andreas Schulze, George Condo, Axel Kasseböhmer, and Thomas Scheibitz.
It was also in Cologne that Philomene Magers opened her gallery in 1991,[7] with a focus primarily on post-war figures including Donald Judd, Robert Morris, Dan Flavin, Ad Reinhardt, John Baldessari, Richard Artschwager, and Ed Ruscha.
[8] In 2015 Monika Sprüth and Philomene Magers were placed at number 13 in ArtReview's "Power 100" list of the 100 most influential people in the contemporary art world.
As author Ben Lewis describes, "With its 19th century carved wood and glass façade, Sprüth Magers gets my vote for the most beautiful gallery in London.
[19] For, as Axel Lapp states in an article from Art Review, Sprüth Magers Berlin is "not so much a gallery as a museum space in a former dancehall on Oranienburger Strasse".