Its international expansion strategy dates back to 1993, although the period of fastest growth was registered between 2000 and 2003, when the sales surface area handled by the Group increased by more than 70%.

Distribution is centralised at the Madrid logistics platform, backed up by an additional centre in Hong Kong, supplying both the Group's own stores and franchises.

They share the administration, finance, technology, expansion and sourcing and human resource divisions, as well as other corporate functions, based at the central offices in Madrid.

[24] Tendam brands’ are present in 86 countries with 1,990 physical points of sale and 47 online markets in 2023 across five continents: Europe, North and South America, Asia, and Africa.

The franchise model is managed through franchisees specialized in the distribution sector, with extensive knowledge of their local markets and financial capacity to develop their brands.