"[5] Having started a custom cake business after attending Tante Marie's Pastry Program in San Francisco, she set her sights on cupcakes.

"I wanted to create an artful and handcrafted dessert, yet one which people could eat on a daily basis...which led me to reinvent and elevate the lowly cupcake.

[4] Candace is described as taking a "sophisticated" twist on the classic cupcake, using ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla, Callebaut chocolate, fresh bananas and carrots, real strawberries, and natural citrus zests.

Sprinkles has 25 locations throughout the United States (Beverly Hills, Chicago, Dallas, Georgetown, The Grove, Downtown Los Angeles, Westlake Village, Houston, La Jolla, New York City, Palo Alto, Scottsdale, Las Vegas, Tampa, San Ramon, and Newport Beach),[14] with plans to open in 15 more cities including London and Tokyo.

[9] The Nelsons also started a traveling "Sprinklesmobile", a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin and built by "Pimp My Ride's" West Coast Customs.

[15] In February 2011 Sprinkles released an iPhone app that features free cupcakes and virtual gifting.

They are offered in four flavors including Red Velvet, Salted Caramel, Sprinkle, and Milk Chocolate.

Embossed with the Sprinkles logo and its signature modern dot, the chocolate bars and the minis make for easy snacking and sharing.

However, they do offer other delicious treats in addition to cupcakes like freshly baked cookies, brownies, layer cakes and chocolates.

[20][21] Oprah Winfrey, Barbra Streisand, Tyra Banks, Katie Holmes, Paris Hilton,[22] Blake Lively, Ryan Seacrest, Tom Cruise,[23] and Jake Gyllenhaal are among its customers.

[24] Barbra Streisand was one of Sprinkles' first customers and introduced Oprah Winfrey to the brand by sending her a box of cupcakes.