It is dedicated to Krishna, who is worshiped in the form of Kunj Bihari with his chief consort Radha at the temple's central sanctum.
[5] During the foundation years of George Town's urban development, the area favoured by North Indian traders was around Beach, Bishop, Penang and Chulia Streets.
However, this temple is further west, along Penang Road, in an area which was then more associated with Malarbri Indians from the south.
[6] Sri Kunj Bihari Temple serves as a Hindu religious centre for the Bengali, Gujarati, Punjabi, Marwari and Sindhi subethnic communities of Penangite Indians.
[9] The nearby Sri Bahari Road takes its name from this temple, although the spelling is slightly different.