It benefited from the surfwear trend originating in Orange County, California, but was later adopted by the skateboard and hip hop scenes.

[1] The logo defining the brand started in the early 1980s, when he scrawled his surname on handcrafted boards with a simple broad-tipped marker.

[10][11] Stüssy was sold throughout the United States at both specialty and department stores alongside other high-priced "California lifestyle" clothing during this era.

The first, released on 27 April, had nine T-shirt designs depicting several of the comics' most popular superheroes combined with Stüssy's graphic language.

[14] In 2019, Stüssy partnered up with fashion designer Matthew Williams to release two products: a garment dyed tee made of recycled organic cotton and a pair of co-branded leather hiking boots.