[2] Chuck D took a stance against malt liquor advertising and sued the brand's then-owner, the McKenzie River Brewing Company, for using his voice without his permission.
[3] The controversy generated significant publicity for St. Ides, placed it on the average hip hop listener's radar, and was settled out of court.
[1] Another lawsuit was filed in 1991 by the New York State Attorney General's Office for advertisements allegedly targeting underage minority children.
[1] While the lawsuit was settled out of court and without admitting any guilt, the company agreed to pay the state $50,000 to cover the cost of the investigation and stop touting its alcohol content.
[1] While the brand maintained that it has not purposefully targeted minors, it agreed to produce advertisements warning against underage drinking, drunk driving, and public service announcements promoting safe sex.