The Stars immediately stole the spotlight from the local amateur clubs and attracted many mainstream sports fans.

The first half was called the International Cup, a double round-robin tournament in which the remaining NASL clubs were represented by teams imported from the United Kingdom.

Pat McBride (MF) and John Sewell (DF) were named first team all-stars for the 1972 season.

[1] This strategy is one of the reasons for the Stars' longevity (lasting ten seasons during some the NASL's most turbulent times), but often the team was mediocre.

On February 13, 1974, the Stars played host (and lost, 11–4) to the Red Army team at the St. Louis Arena in the final match of Russian squad's three city, North American indoor soccer tour.

[9] The Stars won the Central Division in 1975, defeated the L.A. Aztecs in the quarterfinals at Busch Memorial Stadium, and lost to the Portland Timbers in the semifinals.

[10] While Glazier had long been successful as Coventry City's #1, he struggled for form in St. Louis as John Jackson won the starting goalkeeper role for the 1977 season.

[10] In 1977 the Stars finished second in the Northern Division, qualifying for the playoffs, where they lost in the first round to Rochester at Busch Memorial Stadium.

From 1967–68 and 1971–74 the Stars played at Busch Memorial Stadium and from 1969 to 1970 and 1975–77 the home games were held at Francis Field.

With only small Francis Field available as an option and player salaries rising sharply, there seemed little alternative but to move.