Founded in 1969 as Replay, it was quickly renamed The St. Louisan, then given its current title in 1977.

Its president and publisher was Steve Apted, and its editor was Doris Lieberman.

The home office was in the basement of the Cheshire Inn, a local hotel.

In 1994, it was acquired by Hartmann Publishing, the owner of The Riverfront Times.

Its editor for a time was the author Harper Barnes, who left in 2001 to concentrate on writing books, though he remained as senior writer and movie columnist.