[4] The new shopping centre makes space for 850,000 square feet (79,000 square metres) of retail space, with the neighbouring John Lewis & Partners store being the shopping centre's anchor.

The retail centre has a capacity of 80 units, alongside an Everyman Cinema and the food hall Bonnie & Wild.

[9][10] The development is situated close to Edinburgh Waverley railway station, Edinburgh Bus Station and the St Andrew Square & Picardy Place tram stops, along with multiple bus stops close by.

The "Ribbon Hotel" has proven controversial amongst residents of Edinburgh and the media, due to its perceived resemblance to a poo emoji.

[11] This led in 2015 to inspectors being sent from UNESCO, regarding its potential impact on Edinburgh's skyline and its World Heritage Site status.