Standard Hotels

The structure was originally built in 1962 as the Thunderbird Motel, and had become a retirement home when Balazs purchased and remodeled it.

Original investors in the Hollywood hotel were Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, D'arcy Wretzky and James Iha.

In 2002, the former headquarters of the Superior Oil Company (completed in 1956) a twelve-story, marble-clad building was converted into The Standard, Downtown LA in 2002.

[3] The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a rooftop pool and bar, and a two-story lobby space reconfigured from the old banking hall.

In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International.

The new brand was announced as a "rebellious younger sibling" to the existing portfolio of Standard hotels.