[2] It receives some funding from the federal government as well as revenue from accreditation services and donations from individuals and organizations in support of international standardization work.

The council also works closely with SCC management developing policy items as well as providing advice on the organization's strategic direction.

Through its analysis of trends and conditions of significance to standardization-related work, the SSEB can identify and define the necessary conditions for Canada to optimize its use of standardization, facilitate the development of roadmaps in support of targeted economic areas, and make recommendations that influence standards and conformity assessment related aspects of trade and regulatory policy.

Standards are developed through consensus by committees of affected stakeholders that may include representatives from industry, government, academia, and the public interest.

However, an increasingly competitive marketplace for goods and services means that more and more customers are demanding adherence to specific standards.

The branch carries out a variety of functions intended to ensure the effective and coordinated operation of standardization in Canada.

[citation needed] The branch also represents Canada's interests in standards-related matters in foreign and international forums.