Standee

A standee is an American term for a large self-standing display promoting a movie, product or event, or point-of-sale advertising, often in the form of a life-size cut-out figure.

In the movie business, the more bookings a theater makes in advance for a given film, the more likely it is to place standees in its lobby because of self-interest to spur consumer interest in its future screen offerings.

While standees have previously been available only in large quantities,[citation needed] recent advances in digital photography and print-on-demand technology have made them widely available to the public.

[3][4] Especially well-known and effective internationally was the series of figurines created for a 1947 L'Oréal campaign by French advertising photographer Lucien Lorelle for which the model known only as 'Suzy B', became "Miss Ambre Solaire"; a life-size cut-out of her bikini-clad and tanned body stood at the entrance of the shops and pharmacies of French seaside resorts until the end of the 50s to advertise L'Oréal's sun tan lotion formulated in 1935.

Among notable features that used such a device were baseball films The Natural[13] and The Fan,[14][15] the hockey-themed thriller Sudden Death,[16] the American football drama Any Given Sunday,[17] or the boxing biopic Ali.