The place of birth of residents was 93.5% United Kingdom, 0.7% Republic of Ireland, 0.9% other Western European countries, and 4.9% elsewhere.

[2] The economic activity of residents aged 16–74 was 38.3% in full-time employment, 12% in part-time employment, 4.3% self-employed, 6.8% unemployed, 2.6% students with jobs, 4% students without jobs, 6.9% retired, 13.1% looking after home or family, 8.1% permanently sick or disabled and 3.9% economically inactive for other reasons.

The industry of employment of residents was 21.2% retail, 18% manufacturing, 9.6% construction, 8.4% real estate, 11.6% health and social work, 5.6% education, 7.9% transport and communications, 2.6% public administration, 4.9% hotels and restaurants, 2.3% finance, 2.1% agriculture and 5.8% other.

Compared with national figures, the ward had a relatively high proportion of workers in agriculture, retail, manufacturing and construction.

Of the ward's residents aged 16–74, 7% had a higher education qualification or the equivalent, compared with 19.9% nationwide.