[5] An aspiring physician, Kaplan hoped to enter medicine, but claimed he was rejected from all five New York City area medical schools because ethnic quotas for Jewish students had already been filled.
[3] In his autobiography, he asserted that this experience led him to favor standardized testing, which he believed would have allowed him to demonstrate his merit to medical schools.
[4] This coincided with a large increase in college enrollment following World War II, when the United States government passed the GI Bill.
[3] Kaplan marketed his for-profit company's products on the notion that its tutorials and test preparation materials could increase a student's SAT scores.
[3] In 1979, the Federal Trade Commission (FTC) launched an investigation into claims that the test prep industry was advertising its services too aggressively.
[3] The conclusion by the FTC that Kaplan could raise scores, even by as little as 25 points, rapidly expanded the company's business and attracted thousands of new customers.